Speaking at Covenant College, Pollard outlines his vision -- adopted from that of noted theorist Peter Drucker -- of management as a liberal art. In particular, he focuses on how corporate leadership cannot be oriented to simply utilitarian goals but must also consider the whole person physical, spiritual, and moral being.
Pollard, C. William, "Management as a Liberal Art (Chattanooga, TN)" (2007). C. William Pollard Papers. 154.