Pollard delivered this speech at the celebration for the recipients of the 1983 ServiceMaster Award of Excellence. In it he speaks of the firm's rapid growth and notes five emphases that must be maintained in order to for it to continue: commitment, perseverance, confidence, single-mindedness, and source of authority.
Pollard, C. William, "1983 ServiceMaster Award of Excellence" (1983). C. William Pollard Papers. 218.