Pollard based this speech on an afterword he had written for Scott A. Quatro and Ronald R. Sims, Eds., Executive Ethics: Ethical Dilemmas and Challenges for the C-Suite (Charlotte, NC: Information Age Publishing, 2008). In it Pollard contends that businesses can be moral communities if leaders understand themselves as moral entities, dedicated to the well-being of their employees.
Pollard, C. William, "Ethical Leadership" (2009). C. William Pollard Papers. 229.