In an address delivered at the 50th annual Indiana University Business Conference (Indianapolis, IN), Pollard contends that the "soul" of any corporate firm is its people. In light of this, he goes on to argue that corporate success depends upon managers committing themselves to a vision of leadership defined by service to both employees and customers.
Pollard, C. William, "The Soul of the Firm as it Moves to the 21st Century" (1996). C. William Pollard Papers. 44.