In this speech delivered at Messiah College (Mechanicsburg, PA), Pollard elucidates his theory concerning the "soul of the firm," which is most easily defined as the people who work for the organization. In light of this, he defines corporate leadership as essentially a form of service, a means by which the manager serves the greater good of the individuals who make up the larger organization.
Pollard, C. William, "The Soul of the Firm (Messiah College)" (1996). C. William Pollard Papers. 52.