Date of Award

Spring 6-2-2019

Document Type

Honors Project

University Scholars Director

Dr. Christine Chaney

First Advisor/Committee Member

Dr. Christine Chaney

Second Advisor/Committee Member

P. Scott Cummins


disruptive innovation, business ethics, business operations


In the last ten years of Uber’s existence the company has become a household name. Through their journey in becoming so well-known, they have had both positive and negative press that has affected how the world has seen them. While they have spent the last ten years revitalizing the taxi and limousine service industry, they have also consistently dealt with the changing perception of the public. Their fairly large number of scandals has not forfeited their industry leading position to Lyft, nor has it negatively affected their financial benefits. Uber’s radical disruptive innovation provided them with a clear sustainable advantage, but the question is: does that sustainable advantage allow for the company’s financial benefits to be not affected by public opinion, or will public opinion sway them either way? In the following pages I analyze this business case and discuss my own experience at Uber, working as an intern in the summer of 2017, along with how my Christian faith informs my experience both then and now.


A project submitted in partial fulfillment of the requirements of the University Scholars Honors Program.