The role of influencer credibility in orthorexia nervosa tendencies among TikTok users
Faculty-Student Collaboration
1
Faculty Sponsor(s)
Sunny Ho, Ph.D.
Presentation Type
Event
Project Type
Research proposal
Primary Department
Psychology
Description
Orthorexia Nervosa (ON) is an unhealthy obsession with “clean” eating, often associated with increased social media use and frequent exposure to health, diet, and fitness content. TikTok users engage with such content more than users on other platforms and tend to report higher ON tendencies. This study examines whether perceived influencer credibility—specifically trustworthiness, expertise, and attractiveness—predicts ON tendencies among young adult TikTok users. We will recruit 366 participants (ages 18–30) and conduct a multiple regression analysis. Findings may inform platform guidelines, support digital literacy programs, and guide early interventions targeting disordered eating shaped by social media exposure.
Copyright Status
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Additional Rights Information
Copyright held by author(s).
The role of influencer credibility in orthorexia nervosa tendencies among TikTok users
Orthorexia Nervosa (ON) is an unhealthy obsession with “clean” eating, often associated with increased social media use and frequent exposure to health, diet, and fitness content. TikTok users engage with such content more than users on other platforms and tend to report higher ON tendencies. This study examines whether perceived influencer credibility—specifically trustworthiness, expertise, and attractiveness—predicts ON tendencies among young adult TikTok users. We will recruit 366 participants (ages 18–30) and conduct a multiple regression analysis. Findings may inform platform guidelines, support digital literacy programs, and guide early interventions targeting disordered eating shaped by social media exposure.
Rights Statement
