This speech was delivered at the 1997 fall seminar of the Evangelical Christian Publishing Association in Santa Fe, New Mexico. In it, Pollard addresses what he calls the "confusion" and "insecurity" felt by many Americans at the turn of the century; to remedy this situation the corporate leader must adopt a servant attitude, one that prioritizes the well-being of the people who comprise any given organization.
Pollard, C. William, "The Soul of the Firm (Santa Fe)" (1997). C. William Pollard Papers. 58.