Date of Award
Projects: SPU Access Only
Doctor of Nursing Practice (DNP)
BETHANY ROLFE WITHAM
Current evidence shows that healthcare nonprofits on the macro scale do not fundraise efficiently. Healthcare nonprofits make up over a quarter of all nonprofits. However, they receive less than 8% of total donations (Lee & Shon, 2018; Pulido, 2018, Mckeever & Pettjohn, 2015). Barriers to effective fundraising include lack of experience, focusing on results over process, neglecting donor perceptions. Since 2020, the impacts of a global pandemic have emerged as new barriers.
Problem and Purpose
Efficient nonprofits provide examples of transferable factors. Transferable factors include sociability, fundraising strategies, and donor relations. This project aimed to collate fundraising information in a manual format for use at a healthcare nonprofit. This manual will help nonprofits manage the risks of fundraising and plan for sustainability through the application of transferable factors. Developing and implementing a fundraising strategy is essential for clinics to be sustainable as it ensures high-quality patient care through successful management of associated risks.
Two theories or processes were used to maintain rigor. Using both the Nursing Process and Resource Dependence Theory, a manual was developed for the Free Clinic. The manual contains information on developing and implementing a plan, approaching donors, and other essential values for fundraising. The nursing method was used to encourage critical thinking and manual development. For example, when drawbacks were found, the nursing process allowed for planning and implementing change to the manual. Resource Dependence Theory was leveraged as a framework to explore the importance of current resource assessment when planning for future events. This theory explicitly states that sustainability is directly linked to existing resources. Therefore, the clinic's existing resources were taken into account when writing the manual and planning fundraising events. For the final review, the manual was sent to a multidisciplinary team in a mixed-method study. In total, ten people were consulted: two content experts and eight individuals.
Results and Outcomes
The mixed-method analysis showed the manual was readable while the experts confirmed the information. Experts reviewed the information in the manual and found it to be of excellent quality. Both the experts and the multidisciplinary team found areas for improvement, which included necessary additions, clarifications, and formatting changes.
The manual underwent further revisions per the recommendations of both the experts and the multidisciplinary team. An editable electronic copy of the manual was given to multiple members within the leadership roles of the clinic. Two members within the board were tasked to ensure the manual's distribution. Due to the global pandemic, immediate use of the manual was uncertain.
Fundraising sustainably is important for nonprofits. Sustainable fundraising has implications on both the macro and micro scales. On the micro-scale, the clinic would be more readily able to react to threats, capitalize on opportunities, and provide high-quality patient care. On the macro scale, if published, then healthcare nonprofits as a larger system will see similar benefits. Healthcare nonprofits nationwide could access the manual via SPU databases. Benefits at both macro and micro scale include nonprofit healthcare sustainability and, more importantly, sustained high-quality patient care.
Dellinger, Harrison Strom, "A Structural Approach to Successful Fundraising Through Social Context" (2021). Doctor of Nursing Practice (DNP) Scholarly Projects. 29.
Executive Summary: A Structural Approach to Successful Fundraising Through Social Context