Date of Award
Spring 6-1-2024
Document Type
Honors Project
University Scholars Director
Dr. Joshua Tom
First Advisor/Committee Member
Dr. Andy Chen
Second Advisor/Committee Member
Dr. Kenman Wong
Keywords
Parasocial, YouTube, Content type, Parasocial relationship
Abstract
Media consumers are increasingly using online video platforms, such as YouTube which has record high numbers of viewers and subscribers compared to other media sites. This viewership increases the popularity of content creators who can be divided into two main categories; relationship-based or idea-based content. YouTube viewers bond with their favorite celebrities which has translated into parasocial relationships. In this study, explanatory qualitative research examines whether the two types of content found on YouTube, relationship-based or idea-based, influences the parasocial relationships formed. As the results show, relationship-based YouTubers consistently form more intense parasocial relationships than idea-based YouTubers.
Recommended Citation
Driscoll, Sage E., "“I’m not your friend”: Content type influence on parasocial relationship formation on YouTube" (2024). Honors Projects. 223.
https://digitalcommons.spu.edu/honorsprojects/223
Copyright Status
http://rightsstatements.org/vocab/InC-EDU/1.0/
Additional Rights Information
Copyright held by author.
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Comments
A project submitted in partial fulfillment of the requirements of the University Scholars Honors Program.