Engaging Contemporary Cultural Concerns through French Public Service Announcements
Location
Bertona 3
Keywords
Day of Common Learning
Description
As part of this year's early fall 2017 SPU Global Studies Program in Aix-en-Provence and Paris, France, SPU students documented and examined the use of current French campaigns to raise public awareness of critical social issues in an effort to effect change in the areas of sustainability, public health, recycling, and persistence in education, among others. Students studied the history of the campaigns and the viability of a similar campaign in the USA as a means of highlighting and comparing cultural and societal norms in the two countries. Language instructors have long used advertisements for products, goods and services as windows into other cultures. This study, however, posits campaigns that aim to change behavior or raise awareness as a way to move beyond basic comparisons of consumer cultures.
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Engaging Contemporary Cultural Concerns through French Public Service Announcements
Bertona 3
As part of this year's early fall 2017 SPU Global Studies Program in Aix-en-Provence and Paris, France, SPU students documented and examined the use of current French campaigns to raise public awareness of critical social issues in an effort to effect change in the areas of sustainability, public health, recycling, and persistence in education, among others. Students studied the history of the campaigns and the viability of a similar campaign in the USA as a means of highlighting and comparing cultural and societal norms in the two countries. Language instructors have long used advertisements for products, goods and services as windows into other cultures. This study, however, posits campaigns that aim to change behavior or raise awareness as a way to move beyond basic comparisons of consumer cultures.
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