The effects of race and valence on perceived similarity between self and other

Faculty-Student Collaboration

1

Faculty Sponsor(s)

Brittany Christian, Ph.D.

Presentation Type

Event

Project Type

Research in progress

Primary Department

Psychology

Description

We explored the effects of race and valence on perceived similarity between participants and a target person. Participants read a scenario of an African American or European American college student receiving a recent exam score (positive or negative) and then rated their perceived similarity to the target. Race alone did not have a significant impact on similarity. However, participants reported more similarity to the student when the outcome of the exam was positive. This effect was qualified by a significant interaction between valence and race. The current research suggests that the outcome of an event has a greater impact on perceptions of similarity for an African American than a European American target.

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May 31st, 1:00 PM May 31st, 2:00 PM

The effects of race and valence on perceived similarity between self and other

We explored the effects of race and valence on perceived similarity between participants and a target person. Participants read a scenario of an African American or European American college student receiving a recent exam score (positive or negative) and then rated their perceived similarity to the target. Race alone did not have a significant impact on similarity. However, participants reported more similarity to the student when the outcome of the exam was positive. This effect was qualified by a significant interaction between valence and race. The current research suggests that the outcome of an event has a greater impact on perceptions of similarity for an African American than a European American target.

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In Copyright