The effects of race and valence on perceived similarity between self and other
Faculty-Student Collaboration
1
Faculty Sponsor(s)
Brittany Christian, Ph.D.
Presentation Type
Event
Project Type
Research in progress
Primary Department
Psychology
Description
We explored the effects of race and valence on perceived similarity between participants and a target person. Participants read a scenario of an African American or European American college student receiving a recent exam score (positive or negative) and then rated their perceived similarity to the target. Race alone did not have a significant impact on similarity. However, participants reported more similarity to the student when the outcome of the exam was positive. This effect was qualified by a significant interaction between valence and race. The current research suggests that the outcome of an event has a greater impact on perceptions of similarity for an African American than a European American target.
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Additional Rights Information
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The effects of race and valence on perceived similarity between self and other
We explored the effects of race and valence on perceived similarity between participants and a target person. Participants read a scenario of an African American or European American college student receiving a recent exam score (positive or negative) and then rated their perceived similarity to the target. Race alone did not have a significant impact on similarity. However, participants reported more similarity to the student when the outcome of the exam was positive. This effect was qualified by a significant interaction between valence and race. The current research suggests that the outcome of an event has a greater impact on perceptions of similarity for an African American than a European American target.