Green hypocrisy: A procedure and preliminary results
Faculty-Student Collaboration
1
Faculty Sponsor(s)
Tom Carpenter, Ph.D.
Presentation Type
Event
Project Type
Research in progress
Primary Department
Psychology
Description
Why do people say green words, yet lack these same attitudes when it comes to the application of green behavior? We developed a laboratory procedure to measure the degree to which pro-environmental attitudes decrease when behavioral follow-through on one's attitudes is required; furthermore, we wanted to measure whether guilt and shame moderate this effect. Preliminary results from our study (n = 14) do not yet reveal differences in attitude between the follow-thorough and control categories. However, since the study is still in its preliminary stages, the sample size will continue to increase.
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Additional Rights Information
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Green hypocrisy: A procedure and preliminary results
Why do people say green words, yet lack these same attitudes when it comes to the application of green behavior? We developed a laboratory procedure to measure the degree to which pro-environmental attitudes decrease when behavioral follow-through on one's attitudes is required; furthermore, we wanted to measure whether guilt and shame moderate this effect. Preliminary results from our study (n = 14) do not yet reveal differences in attitude between the follow-thorough and control categories. However, since the study is still in its preliminary stages, the sample size will continue to increase.
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