Faculty Sponsor(s)
Joel Jin
Presentation Type
Event
Primary Department
Clinical Psychology
Description
Asian Americans (AAs) report low utilization of psychological services, despite heightened needs. We analyze the three variables of the Theory of Planned Behavior (TPB): help-seeking attitudes, subjective norms, and perceived behavior control, and hypothesized that each variable would predict AAs intention to seek help and that subethnic heritage would serve as a moderator. Based on a sample of 246 AAs, each TPB variable accounted for 41.6% of the variance in intention to seek help. A one-way MANOVA showed that East Asians report less favorable help seeking attitudes than Southeast and multiethnic Asians. Our findings illustrate a need for the development of culturally adaptive interventions.
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Asian Americans’ intention to seek help: The moderating influence of ethnic identity on the theory of planned behavior
Asian Americans (AAs) report low utilization of psychological services, despite heightened needs. We analyze the three variables of the Theory of Planned Behavior (TPB): help-seeking attitudes, subjective norms, and perceived behavior control, and hypothesized that each variable would predict AAs intention to seek help and that subethnic heritage would serve as a moderator. Based on a sample of 246 AAs, each TPB variable accounted for 41.6% of the variance in intention to seek help. A one-way MANOVA showed that East Asians report less favorable help seeking attitudes than Southeast and multiethnic Asians. Our findings illustrate a need for the development of culturally adaptive interventions.
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