Environmental consumption: Women feel more personal responsibility
Faculty-Student Collaboration
1
Faculty Sponsor(s)
Tom Carpenter, Ph.D.
Presentation Type
Event
Project Type
Secondary analysis
Primary Department
Psychology
Description
Compared to men, women score significantly higher on guilt- and shame-proneness and concerns for environmental ("green") consumption. We theorized that women would feel more personally responsible for their green consumption than men because of their heightened experience of guilt. We analyzed data from a recent study on green attitudes and consumer behavior (n = 449; 230 male). As expected, women had higher self-reported and observed green consumption and levels of personal responsibility for green consumption. 24% of the relationship between sex and responsibility was mediated by guilt, suggesting guilt partially explains why women feel more personal responsibility for their green consumption.
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Environmental consumption: Women feel more personal responsibility
Compared to men, women score significantly higher on guilt- and shame-proneness and concerns for environmental ("green") consumption. We theorized that women would feel more personally responsible for their green consumption than men because of their heightened experience of guilt. We analyzed data from a recent study on green attitudes and consumer behavior (n = 449; 230 male). As expected, women had higher self-reported and observed green consumption and levels of personal responsibility for green consumption. 24% of the relationship between sex and responsibility was mediated by guilt, suggesting guilt partially explains why women feel more personal responsibility for their green consumption.
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Comments
This poster was also presented at Society for Personality and Social Psychology, Portland, OR, February 2019. See poster on OSF here: https://osf.io/3vty5/